Big Fat Lies # 10

Fat Loss Lie #10:

You can lose 30 pounds of fat in 30 days

LOSE 30 POUNDS IN 30 DAYS... GUARANTEED!!!

LOSE 10 POUNDS THIS WEEKEND!!!


You see ads like these all the time, and they sure are enticing, aren't they?
But is it really possible? Can you really lose weight that quickly?

The answer is YES. It's quite possible to lose 30 pounds in 30 days or 10
pounds over the weekend. But that's the wrong question; the question YOU
should ask is, How can I lose 30 pounds of FAT
healthfully and permanently?”

Don't confuse WEIGHT loss with FAT loss!

Your body is 70% water, so it's easy to lose weight quickly. Any diet that
dehydrates you will create quick, dramatic weight loss. Want to lose 10
pounds over the weekend? That’s easy! Just stop drinking water! Of
course that would be pretty dumb and pretty dangerous too, but that's
exactly what you're doing when you lose weight that quickly (you're simply
dehydrating yourself - or even worse - you're losing lean body weight too!)

The American College of Sports Medicine (ACSM), one of the largest and
most respected health, medical and exercise organizations in the world,
has established guidelines for healthy rates of weight loss.

In their position statement on "Proper and improper weight loss programs"
the ACSM recommends losing weight at a rate of no more than two pounds
per week.

This two pounds per week guideline has become recognized as the
standard rate for safe weight (fat) loss. Time after time I see people get
impatient and they attempt to violate this rule, only to lose muscle, slow
their metabolisms and eventually gain all the fat back…and then some!
Weight loss is not something to be rushed.

You can lose 30 pounds of weight in 30 days, but you'll NEVER lose 30
pounds of fat in 30 days.

There are virtually no limits to what you can achieve in the long run. You
will absolutely STUN yourself at how much you can achieve in one, two,
three years if you get on a supportive, healthy, long term nutrition and
training program. You can reach virtually any fat loss or fitness goal that you’re truly
committed to. However, you must be patient; there are definite limits to how
quickly you can safely achieve fat loss.

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