Big Fat Lies # 5
Fat Loss Lie #5
Thermogenic "fat burners" that contain
ephedrine and caffeine are highly effective
for permanent fat loss
Xenadrine, Hydroxycut, Metabolife, Thermadrol, Diet Fuel, Stacker and
Ripped Fuel. Ever heard of any of these? If not, you must have been living
in a cave somewhere for the past ten years because "thermogenic" fat
burning pills made with the herbal stimulant ephedra have become the
hottest weight loss craze in the history of the industry.
Hundreds of millions of dollars are spent on these products every year and
there's no end in sight to this fat burning pill feeding-frenzy. Even if Ephedra
is banned for over the counter sale because of FDA pressure, it’s likely that
ephedra-free stimulant products will take their place in short order, even if
they’re weaker versions of the original products. The strength of the brand
names seems to be carrying them forward.
But are these thermogenic products all they're made out to be? Let me set
the record straight once and for all.
Open up any bodybuilding or fitness magazine these days and you'll see
multi-page advertisements boasting of “amazing”, “clinically proven,”
“university-tested” results, with dramatic photos of physiques allegedly
transformed overnight by using these products.
One headline says "Proven to increase fat loss 1700%." Another says
"Burn up to 613% more fat!" Still another says, "34 times more fat lost than
control group."
Frankly, the hype surrounding these products borders on being ridiculous.
Where did these numbers come from?
1700% or 613% or 34 times greater THAN WHAT? Obviously, some
“apples” are being compared to “oranges.”
It's easy for supplement companies to cleverly take statistics out of context
- just one of many sneaky tricks they have up their advertising sleeves. (Did
you know there’s an infamous book called “How to Lie With Statistics,”
written on this very topic? If you don’t believe me, go to Amazon.com and
see for yourself.)
any supplement really did burn 1700% more body fat, there wouldn't be
any overweight people left! But there are: There are more overweight
people today than ever before in history!
Don't believe the hype! It’s not that these products don’t work at all – the
problem is more in the deceptive marketing and advertising than the
products themselves. The claims are simply outrageous.
Thermogenic fat burners do work, but they don't work miracles and they’re
not a substitute for proper nutrition and training. Because the primary
ingredients ephedrine and caffeine are strong central nervous system
stimulants, they also have many potential side effects and
contraindications.
any supplement really did burn 1700% more body fat, there wouldn't be
any overweight people left! But there are: There are more overweight
people today than ever before in history!
Don't believe the hype! It’s not that these products don’t work at all – the
problem is more in the deceptive marketing and advertising than the
products themselves. The claims are simply outrageous.
Thermogenic fat burners do work, but they don't work miracles and they’re
not a substitute for proper nutrition and training. Because the primary
ingredients ephedrine and caffeine are strong central nervous system
stimulants, they also have many potential side effects and
contraindications.
Use caution if you use thermogenic products at all and never use them if
you are sensitive to stimulants and/or have a history of heart disease, high
blood pressure, thyroid disorders or any other medical problems.
If you’re not sure if ephedra products are safe for you, check with your
doctor first.
Most of your results will come from hard training and a good diet. There are
no magic pills. Why is it that people just don't seem to get this? It's human
nature, I suppose. We all want instant gratification, so it's awfully easy to
be swayed by the glossy four-page magazine spreads with those mind
blowing (doctored?) before and after photos.
Certain supplement companies are partly to blame for our obsession with
fast results. Instead of teaching and educating the public about healthy,
sensible, slow and steady permanent fat loss, they tease and tempt with
very shrewd marketing campaigns. Testimonials, endorsements, scientific
studies and before/after photos are incredibly persuasive because they
appeal to your emotions. “Take this pill… go to bed…wake up skinny – it’s
magic!”
Even the names of the products were carefully chosen: Do you think it's a
coincidence that the #1 selling herbal weight loss supplement Xenadrine
sounds a lot like the prescription drug Xenical? Not a week goes by that
someone doesn’t ask me about the ”drug” Xenadrine (Xenadrine is a brand
name for an over-the-counter, ephedra product; Xenical is a prescription
drug).
If you want to lose body fat, get your diet and training program in order
FIRST. Once you're eating nutritiously, moderately restricting your calories, doing cardio and
working out with weights, then and only then - and only if
you have a clean bill of health - should you even consider a thermogenic
herbal product if you need an “extra boost.”
Thermogenic "fat burners" that contain
ephedrine and caffeine are highly effective
for permanent fat loss
Xenadrine, Hydroxycut, Metabolife, Thermadrol, Diet Fuel, Stacker and
Ripped Fuel. Ever heard of any of these? If not, you must have been living
in a cave somewhere for the past ten years because "thermogenic" fat
burning pills made with the herbal stimulant ephedra have become the
hottest weight loss craze in the history of the industry.
Hundreds of millions of dollars are spent on these products every year and
there's no end in sight to this fat burning pill feeding-frenzy. Even if Ephedra
is banned for over the counter sale because of FDA pressure, it’s likely that
ephedra-free stimulant products will take their place in short order, even if
they’re weaker versions of the original products. The strength of the brand
names seems to be carrying them forward.
But are these thermogenic products all they're made out to be? Let me set
the record straight once and for all.
Open up any bodybuilding or fitness magazine these days and you'll see
multi-page advertisements boasting of “amazing”, “clinically proven,”
“university-tested” results, with dramatic photos of physiques allegedly
transformed overnight by using these products.
One headline says "Proven to increase fat loss 1700%." Another says
"Burn up to 613% more fat!" Still another says, "34 times more fat lost than
control group."
Frankly, the hype surrounding these products borders on being ridiculous.
Where did these numbers come from?
1700% or 613% or 34 times greater THAN WHAT? Obviously, some
“apples” are being compared to “oranges.”
It's easy for supplement companies to cleverly take statistics out of context
- just one of many sneaky tricks they have up their advertising sleeves. (Did
you know there’s an infamous book called “How to Lie With Statistics,”
written on this very topic? If you don’t believe me, go to Amazon.com and
see for yourself.)
any supplement really did burn 1700% more body fat, there wouldn't be
any overweight people left! But there are: There are more overweight
people today than ever before in history!
Don't believe the hype! It’s not that these products don’t work at all – the
problem is more in the deceptive marketing and advertising than the
products themselves. The claims are simply outrageous.
Thermogenic fat burners do work, but they don't work miracles and they’re
not a substitute for proper nutrition and training. Because the primary
ingredients ephedrine and caffeine are strong central nervous system
stimulants, they also have many potential side effects and
contraindications.
any supplement really did burn 1700% more body fat, there wouldn't be
any overweight people left! But there are: There are more overweight
people today than ever before in history!
Don't believe the hype! It’s not that these products don’t work at all – the
problem is more in the deceptive marketing and advertising than the
products themselves. The claims are simply outrageous.
Thermogenic fat burners do work, but they don't work miracles and they’re
not a substitute for proper nutrition and training. Because the primary
ingredients ephedrine and caffeine are strong central nervous system
stimulants, they also have many potential side effects and
contraindications.
Use caution if you use thermogenic products at all and never use them if
you are sensitive to stimulants and/or have a history of heart disease, high
blood pressure, thyroid disorders or any other medical problems.
If you’re not sure if ephedra products are safe for you, check with your
doctor first.
Most of your results will come from hard training and a good diet. There are
no magic pills. Why is it that people just don't seem to get this? It's human
nature, I suppose. We all want instant gratification, so it's awfully easy to
be swayed by the glossy four-page magazine spreads with those mind
blowing (doctored?) before and after photos.
Certain supplement companies are partly to blame for our obsession with
fast results. Instead of teaching and educating the public about healthy,
sensible, slow and steady permanent fat loss, they tease and tempt with
very shrewd marketing campaigns. Testimonials, endorsements, scientific
studies and before/after photos are incredibly persuasive because they
appeal to your emotions. “Take this pill… go to bed…wake up skinny – it’s
magic!”
Even the names of the products were carefully chosen: Do you think it's a
coincidence that the #1 selling herbal weight loss supplement Xenadrine
sounds a lot like the prescription drug Xenical? Not a week goes by that
someone doesn’t ask me about the ”drug” Xenadrine (Xenadrine is a brand
name for an over-the-counter, ephedra product; Xenical is a prescription
drug).
If you want to lose body fat, get your diet and training program in order
FIRST. Once you're eating nutritiously, moderately restricting your calories, doing cardio and
working out with weights, then and only then - and only if
you have a clean bill of health - should you even consider a thermogenic
herbal product if you need an “extra boost.”
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